Naked Roommate - 'Do the Duvet'
Released: 5th September on Trouble in Mind Records
Mixtape reps: Master (North America)
What: Minimal, groove-laden New Romantic Pop
LIYL: Rexy, Siouxsie Sioux, Visage, OMD, Human League, Kraftwerk
Great for: Grooving, sensual characters, outsiders, seedy underbellies, late night scenes, 80s throwback TV, fashion brands
Spotify | Apple

Reverend John Wilkins - 'Trouble'
Released: 18th September on Goner Records
Mixtape reps: Master (Worldwide)
What: Old School Rhythm&Blues / Gospel
LIYL: B.B.King, Muddy Waters, Lightning Hopkins, Booker T, Ray Charles, Al Green, Blind Boys of Alabama
Great for: Vintage vibes, churchgoers, religious settings, Bible Belt, faith, Evangelicism, salvation
Spotify | Apple

The Archaeas - 'The Archaeas'
Released: 18th September on Goner Records
Mixtape reps: Master & Publishing (Worldwide)
What: Intense, rowdy, hi-energy Punk / Garage Rock
LIYL: Iggy & the Stooges, MC5, Black Flag, The Vines, Nirvana, New York Dolls
Great for: Kicking out the jams, youthful rebellion, making noise, cutting loose, subcultures, punk spirit, glam sleaze, anti-corporate brands
Spotify | Apple

Ric Robertson - 'Strange World' EP
Released: 25th September on Free Dirt Records
Mixtape reps: Master (Worldwide)
What: Extravagant funky Soul-Pop
LIYL: Elton John, Lucius, Booker T, Stevie Wonder, Parliament, Funkadelic, Dr John
Great for: Street parades, cutting loose, colourful characters, groove, Mardi Gras, mischievous grown-ups, swagger, cosmic TV/Film, cool established brands
Spotify | Apple

Julia Bardo - 'Raw' EP
Released: 25th September on Wichita Recordings
Mixtape reps: Master (Worldwide)
What: Enigmatic, lo-fi lockdown covers EP
LIYL: Angel Olsen, Weyes Blood, LCD Soundsystem, Fleetwood Mac, Silver Jews
Great for: Ennui, wistful characters, doomed romances, rainy scenes, wallowing, Italian indie, lockdown TV/film
Spotify | Apple

The Blind Boys of Alabama - 'Almost Home'
Released: 28th August on Single Lock Records
Mixtape reps: Master & Publishing (Worldwide)
What: Contemporary Gospel with a timeless feel
LIYL: Solomon Burke, North Mississipi Allstars, James & Bobby Purify, Curtis Mayfield, Marvin Gaye, Bob Dylan
Great for: Spiritual characters, redemption, Deep South settings, faith, vintage feels, sampling, social justice, Black Lives Matter, experienced voices, older audiences
Spotify | Apple

Carla J Easton - 'Weirdo'Released: 28th August on Olive Grove RecordsMixtape reps: Master & Publishing (Worldwide)What: Shiny Pop with SoulLIYL: Chvrches, The Naked & Famous, Pale Waves, Belle & Sebastian, Altered Images, RobynGreat for: Hopeless romantics, pop fans, alternative female characters, intimate moments, celebratory scenes, Scottish accents, DIY creative souls, teen / young adult dramedies, modern British TV / Film, glossy ads

Spotify | Apple

Dent May - 'Late Checkout'
Released: 21st August on Carpark Records
Mixtape reps: Master (Europe)
What: Witty, playful Yacht Pop
LIYL: Brian Wilson, The Beatles, Cults, 10cc, Tennis
Great for: Geeky characters, throwback scenes, Cali settings, idiosyncratic moments, haplessness, daydream scenarios, Summery vibes, comedy shows
Spotify | Apple

Dream Wife - 'So When You Gonna...'
Released: 3rd July on Lucky Number Music
Mixtape reps: Master (Worldwide)
What: Rousing, emotive Pop-Punk with an empowering activist heart
LIYL: Blondie, Le Tigre, Savages, Duke Spirit, Sugarcubes, The Gossip, Yeah Yeah Yeahs
Great for: Strong Women, socially conscious characters, support groups, LGBTQ+ issues, party scenes, outsiders, sports (Sports!), youth targeted TV / Film, ethical brands
Spotify | Apple

Cinder Well - 'No Summer'
Released: 24th July on Free Dirt Records
Mixtape reps: Master & Publishing (Worldwide)
What: Powerful torch song Folk / Transatlantic Folk Revival
LIYL: Waxahatchee, Lankum, Pentangle, Bert Jansch, Richard Dawson, Anna & Elizabeth
Great for: Outdoor scenes, haunting moments, remote characters, nostalgia, loneliness, Irish heritage, enigmatic locations, ghost stories, rural settings
Spotify | Apple

Baba Ali - 'Rethinking Sensual Pleasure' 
Released: Self-released as a mixtape on 1st July
Mixtape reps: Master (Worldwide)
What: Raw, intelligent, funky Electro-Blues-Pop
LIYL: Voices of Black, Mos Def, Beck, Prince, D'Angelo, Sleaford Mods, Francis & the Lights
Great for: Social commentary, icey cool, woke characters, groove, unsettled situations, current affairs, contemporary set TV/Film, cool street brands

The Ninth Wave - 'Happy Days' EP

Released: 31st July on Distiller Records
Mixtape reps: Master (US)

What: Doomy, anthemic Synth Rock

LIYL: Echo & the Bunnymen, Depeche Mode, The Cure, White Lies, Editors, Gary Numan

Great for: Moody teens, dystopian settings, futuristic styling, Goths, industrial scenes, dark moments, provocative situations, Sci-Fi productions, underground brands, apocalyptic video games
Spotify | Apple