Oscar Scheller - 'HTTP404' 
Released: 11th October on Wichita Recordings
Mixtape reps: Master (WW)
What: Pop for the Smartphone generation with loads of guest appearances
LIYL: Lily Allen, Kero Kero Bonito, Pinki, Yaeji, PAWWS
Great for: Millenials, youth programming, colourful scenes, trending topics, dating characters, kids' video games, youth targeted brands
Spotify | Apple

Current Affairs - 'Object & Subject'
Released: 11th October on Tough Love Records
Mixtape reps: Master (WW)
What: Post-Punk with a big slice of Funk
LIYL: Siouxsie & the Banshees, The Slits, X-Ray Spex, Savages
Great For: Young Punks, underprivileged characters, discontent, anti-authority scenes, social conscience, UK inner city estates, social realism TV & film
Spotify | Apple

Aquarian Blood - 'A Love that Leads to War' 
Released: 11th October on Goner Records
Mixtape reps: Master & Publishing (WW)
What: Psych Folk / Freak Folk with an atmospheric, unsettling feel
LIYL: Lee Hazlewood & Nancy Sinatra, The Doors, Syd Barrett, Roky Erickson, Richard & Linda Thompson, Mark Lanegan, NOTS, Ex-Cult
Great for: Eerie scenes, dark characters, trippy moments, unsettling scenarios, flashbacks, war, understated Indie horror films, thriller TV shows
Spotify | Apple

The Hecks - 'My Star' 
Released: 18th October on Trouble in Mind Records
Mixtape reps: Master (WW)
What: Heady, disorientating Post-Punk with a freaky Funk vibe
LIYL: Black Midi, Omni, Wire, King Crimson, Devo, Hot Chip, Prince
Great for: Mind-bending scenes, fast cuts, chaotic characters, bewildered moments, cult TV shows, US alternative brands
Spotify | Apple

Kelsey Waldon - 'White Noise / White Lines' 
Released: 4th October on Oh Boy Records
Mixtape reps: Master & Publishing (WW)
What: Country from Kentucky with a message of female empowerment
LIYL: Kacey Musgraves, Loretta Lynn, Amanda Shires, Karen Jonas, Lillie Mae, Lily Hiatt, Margo Price, Dolly Parton
Great for: Southern US border settings, religious characters, barroom scenes, strong women, real life, contemporary film dramas (e.g. American Honey, The Florida Project), regional brands
Spotify | Apple