HMLTD - 'West of Eden' 
Released: 7th February on Lucky Number Music
Mixtape reps: Master (Worldwide)
What: Camp, charismatic, theatrical Goth Rock
LIYL: Depeche Mode, NIN, Marilyn Manson, Jane's Addiction, Tool
Great for: OTT characters, dark moments, occult scenarios, NSFW situations, unease, dystopian settings, Film trailers, Xtreme sports brands
Spotify | Apple

Peggy Sue - 'Vices'
Released: 21st February on Peggy Sue Records
Mixtape reps: Master (Worldwide)
What: Dreamy, wistful, soft-focus, Americana influenced Alt-Rock
LIYL: Warpaint, Bat For Lashes, Kings of Leon, Stealing Sheep, Father John Misty, Deep Throat Choir, Dum Dum Girls
Great for: Quirky characters, romance & heartbreak, road trips, ingenues, throwback scenes, wallflowers, romantic Indie TV/films, natural brands
Spotify | Apple

Baba Ali - 'This House' EP
Released: 14th February on 30th Century Records
Mixtape reps: Master (Worldwide)
What: Tight, understated, intelligent, funky Electro-Blues-Pop
LIYL: Voices of Black, Mos Def, Beck, Kanye West, Prince, D'Angelo, Francis & the Lights
Great for: Social commentary, icey cool, woke characters, groove, unsettled scenarios, current affairs, contemporary set TV/Film, cool Urban brands
Spotify | Apple

Tre Burt - 'Caught It From Rye' 

Released: 31st January on Oh Boy! Records

Mixtape reps: Master (Worldwide)

What: A Dylan-esque American Country-Folk chronicler

LIYL: Bob Dylan, Kevin Morby, John Prine, The Band, Woody Guthrie, Neil Young

Great for: Throwback scenes, Dylan replacements, counterculture cues, retro characters, introspective situations, wide open spaces, conscientious TV/Films, heritage brands

Spotify | Apple


En Attendant Ana - 'Juillet' 
Released: 24th January on Trouble in Mind
Mixtape reps: Master & Publishing (Worldwide)
What: Rapturous, winsome Indie Rock with a nostalgic edge
LIYL: Electrelane, Stereolab, Shopping, Cate Le Bon, La Luz, Shop Assistants, Pastels, Talulah Gosh, Comet Gain
Great for: French-ness, pathos, thoughtful characters, catharsis, nostalgic moments, self-realisation, record shop nerds, wistfulness, hidden gems, retro TV/film, alternative fashion/style brands
Spotify Apple

Basic Plumbing - 'Keeping Up Appearances'
Released: 24th January on Basic Plumbing Records
Mixtape reps: Master & Publishing (Worldwide)
What: Dreamy Lo-Fi Janglecore, all proceeds to LA LGBTQ charities
LIYL: Veronica Falls, Boys Forever, C86, The Birds, Flying Nun, Teenage Fanclub
Great for: LGBTQ, innocent characters, wistful scenes, fragile moments, outsiders, teen dramas, Indie TV/films
Spotify | Apple

Laume - 'Waterbirth'
Released: 17th January on Carpark Records
Mixtape reps: Master (Europe)
What: Synth Pop with a vibrant 80s heart
LIYL: Samantha Urbani, Janet Jackson, Yumi Zouma, Hatchie, Sade, Madeira
Great for: Romantic moments, heartbroken characters, NZ artist, throwback scenes, teen dramas, Summery brands
Spotify | Apple

Released: 6th December on Innovative Leisure
Mixtape reps: Master (Europe)
What: Sharp beats and slick modern Hip-Hop / Pop
LIYL: Machinedrum, Autechre, Outkast, Azealia Banks, Mykki Blanco, SBTRKT, Flying Lotus, Disclosure
Great for: Contemporary settings, street characters, urban settings, young focused shows, style, dramatic scenes, Hi-Tech shows, Streetwear brands
Spotify | Apple

Will Samson - 'Paralanguage'

Released: 6th December on Wichita Recordings

Mixtape reps: Master (Worldwide)

What: Slowburn Folky Electro-Pop

LIYL: Andrew Bird, Album Leaf, Ian Hawgood, James Blake, Edmonton, Bon Iver

Great for: Reflective moments, nature, intimacy, raw emotions, strung out characters, remote settings, late nights, Film/TV Dramas, providence brands

Spotify | Apple